Consumers and Marketing

Census of Canada

Statistics Canada consumer surveys at ODESI. Surveys include:

  • Survey of Consumer Finance / Survey of Household Spending
  • Canadian Financial Capability Survey
  • Family Food Expenditure Survey
  • Homeowner Repair and Renovation Survey and Home Energy Retrofit Survey

Some U.S. consumer surveys:

Direct Marketing Educational Foundation via WRDS
Four individual data sets, each containing customer buying history for about 100,000 customers of nationally known catalog and non-profit database marketing businesses are available.